Our team here at AMI has whole-heartedly embraced the massive shift in media strategies over the last several years. In doing so, we’ve become more and more enthralled with the unique new ways brands are finding to engage with their audiences.
So we decided to start a blog. The hope is that our blog will serve as an on-going discussion forum for a range of people and professionals; brands, marketers, air travelers, airport authorities, industry creatives… whoever finds inspiration in the work that we highlight. We hope to showcase some of the most intriguing and engaging marketing & sponsorship campaigns and opportunities developed and executed by various brands in diverse environments. Above all, we hope to explore this new marketing, advertising & sponsorship landscape openly and constructively.
Aside from what we hope to accomplish with our blog, our business model is focused around developing positive brand experiences for the millions of passengers traveling through the airport each month, which achieves three main goals: to connect brands to the desirable air travel demographic; to generate non-aeronautical revenue for airport authorities; and to ultimately enhance and improve the overall passenger experience. Visit our website at www.airport-marketing.com for a list of clients and projects.
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