With AMI’s roots being in the Event Management industry, we are innately connected to event season. This connection causes our team great excitement around the prospect of creating branded, airport-based Event Welcoming Programs for attendees as they land in the host city. For most conferences and expos, attendees don’t begin to experience brands until they step foot inside the exhibitor hall at the convention center. From there, they are bombarded, booth after booth, until they’ve collected enough swag bags, giveaways and chotchkies to fill their carry-ons. By the end of the conference, exhibitors and sponsors can only hope that attendees remember their booth and their brand more than the guys next to them.
But what if you knew your brand would be top of mind from the moment these event-goers touched down at the airport, to the moment they made their way through security lines and gate holds to board their flight back home? Many companies have realized the phenomenal impact that Event Welcoming Programs can have, and have enlisted the help of AMI to work collaboratively with them in developing experiential airport-based programs aimed at event attendees. Last year it was Biosense Webster, a Johnson & Johnson Company, who came to us for brand awareness Welcoming Programs surrounding two major conferences in Boston, Massachusetts. Biosense successfully created that ever so important first impression with huge graphics throughout the entire airport, welcoming attendees to the show and into the city. But in order to garner and maintain their attention even after the conference had commenced, Biosense incorporated an element used to create that equally important last impression on attendees and other air travelers alike. Biosense-branded 3-1-1 bags were distributed at all TSA security checkpoints, helping passengers consolidate their liquids, gels and other small personal belongings. In the weeks that followed, 25,000 Biosense bags were used. In years past, AMI executed an Event Welcoming Program for Bank of America, and in addition to large-scale signage, used professionally trained Brand Ambassadors to greet those landing in Boston’s International Terminal E with branded Bank of America bottled water, making that extra valuable 1:1 connection.
3-1-1 Convenience Bags courtesy of Biosense
Partnering with AMI on an Event Welcoming Program would allow you to make that crucial first and last impression and to know, without a doubt, that your brand stays top of mind. Branded, reusable bags provide an unexpected convenience for air travelers, and including a measurable call-to-action inserted into the bag, can give your airport-based marketing program incredible added value.
